About the Game
Enter the iconic Werkroom and experience the world of RuPaul’s Drag Race. Werk your way to the top by selecting from hundreds of fashion pieces, and creating the fiercest look to slay the runway.
Platform(s): Android, IOS
Type: F2P, Idle, Fashion Gameplay
Engine: Unity
Team Size: ~30
Role(s): Feature, Live Ops, Technical Design
Links: Google Play, Apple Store, Website
Feature Design: Toot & Boot
Worked with QA, marketing, and CS to discern friction points between the design’s live ops documentation and what is rolled out to the player.
Overhauled all pre-production documentation to facilitate less friction between multi-department communications. This greatly reduced QA bugs, CS tickets, and improved community relations for Marketing.
Helped organize skill distribution to alleviate pressure on singular individuals becoming linchpins. Training Junior Designers to understand each other’s tasks and removing pressure on Senior Design allowing them to focus on larger picture items.
Live Operations: Events
Launched Toot & Boot, a closed-loop currency system in addition to community-specific design requests.
I re-used existing tech to support its creation and designed it with reusability in mind to help support other feature development and future projects within the company.
Upon launch it brought reinvestment of old players, and doubled user login within the first week, redefining the company’s approach to feature design.
Technical Design: F.T.U.E & Visual Scripting
Worked alongside the Senior Designer to implement the First Time User Experience (FTUE) utilizing an in-house visual scripting system. This included implementing:
Localization
User input control
UI/UX implementation
Analytics integration
Event Intros
Before Alpha we utilized playtests to predetermine as many player drop-offs as possible and reduce friction points for future users.
After release, we collaborated with analytics to determine drop-offs through data and find the most successful solutions through A/B testing.